Advertising Ideas

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1001 - Volume Two

1001 AGENCY IDEAS™ VOLUME TWO »
INSURANCE Advertising » PRINT, YELLOW PAGES, RADIO, ONLINE

Print Advertising »

	Print Ad Planning Guide Part 1: Targets Planned.
	Print Ad Planning Guide Part 2: Budget & Publication Selection.
	All display Ads: Design, content, location, discounts.
	5 insurance ad headline ideas.
	Large display ads: 2 full page (one printed in full color)
	Large display ads: 1 half page example with tie-in postcard.
	Small display ads: Where to run them for the best results.
	Small display ads: 14 examples of 2" x 2" ads. Varying lines.
	Classified ads: Design and placement tips.
	Classified ads: 16 examples. Varying lines.

Yellow Pages Advertising »

	Yellow Pages: Pros & cons of the five leading types.
	Yellow Pages: 9 helpful ad tips.
	Yellow Pages: 5 small business insurance ads. [See Volume One for 40+ Yellow Pages ideas.]

Radio Advertising »

	17 ideas and tips to get better ad results at a better price.
	3 entertaining radio ad script ideas.
	30 Second Ad Script: Any line: Humorous "Feel Like a Number" ad campaign supported by a postcard, small display ad, Yellow Pages ad, and web banner ad (elsewhere in this volume.)
	30 Second Ad Script: Humorous ad soliciting Main Street-type businesses.

Online Advertising & Marketing »

	16 ways to promote your agency's website for free.
	Banner Ads: 9 design and barter for placement ideas.
	Banner Ads: 14 ready-to-use ads for varying lines in varying sizes.
	Website Content: 16 questions help to determine if your site is badly outdated.
	Website Content: Changes attract repeat visitors. Presents and illustrates proven suggestion for a dynamic web page.
	Website Content: The "About Us" page with 21 suggestions of what to include.
	Website Content: 6 more effective web ideas, complete with examples, illustrations, and links.

	Email marketing: 8 mistakes to avoid when using email.
	Email marketing: Advantages of domain-based email.
	Email marketing: E-newsletters.
	Email marketing: Using "e-aliases" to your full advantage.

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