Direct Mail Ideas

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1001 - Volume Two

1001 AGENCY IDEAS™ VOLUME TWO »
Marketing INSURANCE » DIRECT MAIL

Direct Mail Marketing » Postcards

	3 different personal auto cards
	3 different small business cards
	1 homeowners card
	1 ID-theft card
	1 personal umbrella card
	1 agency website card

Direct Mail Marketing » Flyers / Inserts

	22 promotional insert ideas and tips.
	How to use cross-sell inserts.
	2 cross-sell flyers: Personal umbrella and business computer data.
	Participatory personal auto flyer: True tales from the auto junkyard. Click to view.
	Fire your agent — For younger personal lines prospects.
	Does your home seem huge when it’s time to insure it?
	Live here — Click here (New or updated website announcement.).
	See the light — Switch your policy — For all personal lines prospects.

Direct Mail Marketing » Various tools

	Direct Mail Planning Guide with breakeven calculations.
	5 imaginary marketing tools: Solicitations that creatively purport to be messages to themselves, including a legal pad, memos pad, diary page, calendar, and a self-interview.
	Job application parody with cover memo.
	2 Custom comic strips: Fully scripted comic and a blank balloon version.
	2 Custom crossword puzzles: Business and Homeowners. Clues mention insured by name, etc.
	Answers to the above custom crosswords.
	Peer Profile for homeowners insurance prospects.

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