41 ORIGINAL AND ENTERTAINING PERSONAL LINES MARKETING TOOLS.
DEAR AUNT SHURANCE™ IS OUR FRIENDLY,
IMAGINARY INSURANCE "ADVICE COLUMNIST."
Guidebook cover
Sample "advice column" Sample insurance quiz
6-pages of guidance Jewelry
insert shown Jewelry insert
or flyer
Samples above: (C) 2007-2008 Agency Ideas® / Shulman Consulting Group, Inc.
All rights reserved.
Any use or rewriting of the above copyrighted samples is strictly
prohibited.
_____________________________________________________________________________________________________
_____________________________________________________________________________________________________
READY TO BE NOTICED OUT THERE?
COOL! THEN HIRE THE AUNT.
Dear Aunt Shurance™ (DAS) is a refreshing alternative to the standard
insurance promotional fare. This entertaining and promotional CD presents a
series of Q&A "advice columns" and insurance quizzes. Both have their
own unique style and formula. The “advice columns” set up the answer (which
unabashedly promotes you and your agency) with outlandish situations; ones
that parody the serious advice columns found in many daily newspapers. The
quizzes are where DAS turns the tables on your prospect — asking them a
policy-specific multiple-choice question. The humor is in some of the wild
answers. Click on the images [above] to see two examples... a fun Q&A
"advice column" and an entertaining insurance quiz — both about jewelry
insurance.
DAS helps people to laugh, particularly about what is generally perceived to
be a very serious business. This approach allows you to let
people relax a little, hopefully enough to pick up the phone and call you —
or at least visit your Web site. Furthermore, it’s a wise strategy to
establish your office as a “creative” enterprise. This important label
helps when you are competing against better financed rivals. Prospects
imagine that if you are creative in your agency’s promotional activities,
then your approach to providing for their insurance will be equally
innovative. Use the DAS “advice columns” and insurance quizzes to help
you accomplish this. Combined, the entertaining, informative tools on
this CD help to get your agency noticed in a very crowded marketplace.
Dear Aunt Shurance™ is solicitous of the multi-car, home-owning,
jewelry-wearing suburbanite. As we all know, these consumers often generate
considerable long-term income for agencies and companies alike. It’s
why the competition for their business is so brutal and eternal. It’s
also why so many suburban neighborhoods are bombarded with mailings, ads,
and inserts from the nation’s most aggressive insurers. Their big
budget marketing typically touts premium savings of “up to $XXX dollars.”
To stand out from this cacophony, your message must be significantly
different. DAS provides you with a set of fun and original
alternatives.
Enjoy complete
flexibility. The many templates on the CD present sample text only. You
may leave the content in the columns and quizzes unchanged or freely change
their wording to correspond with your own sense of humor, etc. Click
here for a list of CD contents. CD requires
Microsoft®
Word. All templates
are Word files.
Potential uses »
Print ads in newspapers.
Print ads on restaurant placements...
Direct mail inserts with cover letters (provided).
Flyers to hand out or physically post.
Content for agency newsletters.
Content for agency Web site.
Software requirements and trademarks »
Microsoft® Word 97
or later is required.
Microsoft Windows® and Word® are trademarks of Microsoft Corporation.
Dear Aunt Shurance™
is a trademark of Shulman Consulting Group, Inc.
Agency Ideas® Marketing
with Humor CD Starring Dear Aunt Shurance™ is a trademark of Shulman Consulting Group, Inc.
CD CONTENTS • 41 TOOLS »
All ads are preformatted as 5" x 6" B&W placements and can be
easily resized or colored.
All inserts and flyers are preformatted as 8.5" x 11" documents [samples
above].
Q&A "ADVICE columnS"
27 Tools: The dozen columns [below] are formatted
as 12 ads and as 12 inserts, plus 3 cover letters.
Dear Aunt Shurance
