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Q&A Number 2
 
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FREE Insurance Sales & Marketing IDEAS » QUESTION #2
 From the Q&A Column in Agency Ideas® newsletter
Q>

In a recent issue of Agency Ideas® sales & marketing newsletter, you suggested offering auto-only insureds a free life-saving gift if they stopped by the office with a current copy of their homeowners policy.  The gifts you suggested were fire extinguishers, first aid kits, and smoke alarms.  Which provides the best incentive?

A>

In an Agency Ideas® cover story, we suggested adding a Home Safety Resource Center in association with Amazon.com to agency websites. In the illustrative sample posted on this site [click here to view it], we displayed a $10 water leak alarm with remote sensor. To our surprise, visitors bought them in quantity. Check it out.

 


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