FREE Insurance Sales & Marketing IDEAS » QUESTION #8
From the Q&A Column in Agency Ideas® newsletter

Q>

No one in our office has the computer skills to do what we need when it comes to desktop publishing, database marketing, and the Internet. Should we create a new position or train a present employee?

A>

Every agency needs someone that possesses these 21st century skills. And in filling the position, the best place to look is outside of the office. This is because it’s easier to teach a marketing person about insurance than it is the other way around. Besides, you’ll appreciate someone who can bring in a fresh viewpoint and ideas. The first place to look for this individual is at your local college. If you’re fortunate you’ll find a marketing major who can intern with you part-time, for minimum wage, in exchange for job experience and college credit. You can then hire the person full-time, after graduation.  Tip: The Hiring & Managing Inexperienced Producers™ CD-ROM contains ideas and a template for establishing an Agency marketing Intern Program.