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Illustrative
Insurance Sales Letters
Two CD editions each with 32 original letters each » Personal Lines •
Commercial Lines.
Get new prospects to contact you.
Stand out from your rivals.
Agency Ideas®
Illustrative Insurance Sales Letters™ help you to accomplish both.
Unlike ordinary text-only letters, this unique correspondence employs a trio
of attention-grabbing elements. Oversized headlines, original full color
photographs, and strong sales copy combine to motivate interested prospects
to call or email your office. Think postcards in letter form! Each CD is packed with letters for you
to edit, customize, mail-merge, and print with Word. Start a new
direct mail campaign in minutes, instead of months.
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Marketing
with Humor CD starring Dear Aunt Shurance™
Dear Aunt Shurance™ (DAS) is a refreshing alternative to the standard
insurance promotional fare. This entertaining marketing CD presents a
series of Q&A "advice columns" and insurance quizzes. Both have
their own unique style and formula. The “advice columns” set up the
answer (which unabashedly promotes you and your agency) with outlandish
situations; ones that parody the serious advice columns found in many
daily newspapers. The quizzes are where DAS turns the tables on your
prospect — asking them a policy-specific multiple-choice question. The
answers are wildly
entertaining and informational. See two samples!
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ProducerIdeas.com™
is a new Agency Ideas® Web site exclusively for individual producers. It
is not included with a subscription to
Agency Ideas®
newsletter [above], which is written for principals, managers, and producers.
Rather, it’s an entirely separate resource for P&C sales agents. It helps to enhance
the marketing and sales efforts of both seasoned and inexperienced
sellers. The site is
comprised of three distinct modules: commercial sales ideas and tools,
commercial marketing tools, and personal lines marketing tools. Producers may
join one, two, or all three areas. Click the "More Info!" button to take a
free tour.
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Insurance Questionnaire CD.
Renewal questionnaires, client satisfaction surveys,
exit surveys and more -- are included all on one very practical CD-ROM.
Asking the right questions and gathering the proper facts are essential to
the success of every insurance sales office. The tools on this CD provide you with
10 valuable
pre-designed documents to help.
Each renewal questionnaire and survey can be quickly modified with Microsoft Word.
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Revive
Lost Accounts CD. You
don’t have to
write off every personal and small commercial lines insured that you
lost over the years.
There are ways to generate fresh revenues from dead accounts. This
CD is packed with 26 creative letters, memos, postcards, comparison
checklists, and more to help you to make money off your growing
collection of terminated clients.
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Mini-guides for producers and CSRs. Small P&C sales guides filled with big
ideas. 8.5" x 5.5" mini-guides are printed in color
and jam-packed with content.
No filler. No pictures. No clip art. Just classic ideas.
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| 5 CD sets
for marketing insurance by postcard.
Special CD collections are available in five insurance categories. Each collection includes two CD-ROMS containing 14
specially-selected postcard templates. All templates are designed for use with
Microsoft® Publisher.
Enjoy 42 templates (3 different sizes for each of the 14 designs). No boring clip art.
Each template displays original
photography and creative insurance sales copy.
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1001 Agency
Ideas™ books and CD-ROMs: Volume One and Two.
Set of two bestselling books based on the top sales, marketing, and
management ideas presented in the newsletter [above]. The
companion CDs (one for each book) make it easy to convert the ideas in
the books into profitable agency action. They contain printable and editable
versions of many of the top tools presented and illustrated in the book.
By Alan Shulman, CPCU.
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Sales & Marketing
