ILLUSTRATIVE INSURANCE SALES LETTERS™
Commercial lines • Target-specific (by type of business)

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Note: Looking for illustrative letters to solicit the business of specific contractors? Visit our Contractors Center.

Apartment buildings.



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Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:
Apartment buildings, complexes, property managers.

File format:

Word document.

Headline:
[Name of prospect.] Apartment buildings catch fire. Is yours properly insured?

Image:
Apartment building within a stylized "scorch" frame.

Design format.
Large attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-019

Condominium HO associations.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:
Homeowners association property managers.

File format:

Word document.

Headline:
[Name of prospect.] Is your homeowners association insurance as distinct as you are?

Image:
Condominium development (stylized).

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-020

Florists.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:
Florists.

File format:

Word document.

Headline:
[Name of prospect.] Are your business insurance arrangements as attractive?

Image:
Attractive arrangement of flowers in a colorful vase.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-021

Gas stations.



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Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Gas stations.

File format:

Word document.

Headline:
[Name of prospect.] Is your business insurance self-service too?

Image:
Gas station (stylized).

Design format.
Large attention-grabbing headline / sub-head text. Fold in half and mail out in a 6" x 9" non-window envelope (recommended) or fold in thirds and place in a #10 window or non-window envelope.

Item number: IISL-CL-022

Homebuilders.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Homebuilders.

File format:

Word document.

Headline:
[Name of prospect.] Extraordinary homebuilders require extraordinary insurance.

Image:
Residential units in course of construction.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-023

Offices.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Business offices.

File format:

Word document.

Headline:
Is your office insurance as outdated as this picture?

Image:
1970's man at filing cabinet (stylized).

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-027

Repair garages - tow.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Repair garages that offer towing services -- in addition to repairs.

File format:

Word document.

Headline:
[Name of prospect.] Work with an insurance pro who's there when you're the one in need.

Image:
Toy tow truck towing a toy car. (Try saying that quickly three times!)

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-030

Restaurants.



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Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Restaurants.

File format:

Word document.

Headline:
Our restaurant insurance program: Lobster-quality coverage at a fish stick price.

Image:
Large cooked lobster on a plate.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-031

Retail store #1.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Retail stores and chains.

File format:

Word document.

Headline:
Retail at risk.

Image:
Retail establishment within a modern strip mall.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-032

Retail store #2.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Retail stores and chains.

File format:

Word document.

Headline:
Underinsured? Your shop might be less covered than you think.

Image:
Retail establishment within a modern strip mall.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-034

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