Commercial lines • Target-specific (by type of business)
Instructions: Click on a bar to explore the tool. Clicking on a new bar closes the old one. An image of each tool and key facts about it are displayed. By clicking a link or bar [below], you agree to our licensing agreement(s) and disclaimer (the "terms of use") in entirety. Click here to read our terms of use.
Note: Looking for illustrative letters to solicit the business of specific contractors? Visit our Contractors Center.
Apartment buildings.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Apartment buildings, complexes, property managers.
File format:
Word document.
Headline:
[Name of prospect.] Apartment buildings catch fire. Is yours properly insured?
Image:
Apartment building within a stylized "scorch" frame.
Design format.
Large attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-019
Condominium HO associations.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Homeowners association property managers.
File format:
Word document.
Headline:
[Name of prospect.] Is your homeowners association insurance as distinct as you are?
Image:
Condominium development (stylized).
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-020
Florists.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Florists.
File format:
Word document.
Headline:
[Name of prospect.] Are your business insurance arrangements as attractive?
Image:
Attractive arrangement of flowers in a colorful vase.
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-021
Gas stations.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Gas stations.
File format:
Word document.
Headline:
[Name of prospect.] Is your business insurance self-service too?
Image:
Gas station (stylized).
Design format.
Large attention-grabbing headline / sub-head text. Fold in half and mail out in a 6" x 9" non-window envelope (recommended) or fold in thirds and place in a #10 window or non-window envelope.
Item number: IISL-CL-022
Homebuilders.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Homebuilders.
File format:
Word document.
Headline:
[Name of prospect.] Extraordinary homebuilders require extraordinary insurance.
Image:
Residential units in course of construction.
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-023
Offices.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Business offices.
File format:
Word document.
Headline:
Is your office insurance as outdated as this picture?
Image:
1970's man at filing cabinet (stylized).
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-027
Repair garages - tow.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Repair garages that offer towing services -- in addition to repairs.
File format:
Word document.
Headline:
[Name of prospect.] Work with an insurance pro who's there when you're the one in need.
Image:
Toy tow truck towing a toy car. (Try saying that quickly three times!)
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-030
Restaurants.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Restaurants.
File format:
Word document.
Headline:
Our restaurant insurance program: Lobster-quality coverage at a fish stick price.
Image:
Large cooked lobster on a plate.
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-031
Retail store #1.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Retail stores and chains.
File format:
Word document.
Headline:
Retail at risk.
Image:
Retail establishment within a modern strip mall.
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-032
Retail store #2.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Retail stores and chains.
File format:
Word document.
Headline:
Underinsured? Your shop might be less covered than you think.
Image:
Retail establishment within a modern strip mall.
Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.
Item number: IISL-CL-034
Letters index • Master index