ILLUSTRATIVE INSURANCE SALES LETTERS™
Commercial lines • Non-specific (for virtually any business)

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Like bad seafood...



Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Add to Cart View Cart

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Bad business insurance is like bad seafood...

Image:
Multi-colored lobster.

Design format.
Large attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-001

Bigger is not better.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:
Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Bigger isn't always better...

Image:
Large antique adding machine sitting next to a modern calculator.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-002

Chained to current agent?



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:
Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Feel chained to your business insurance agent?

Image:
Large, rusty chain.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-003

Cheap Lunch.



Add to Cart View Cart

Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Is a cheap lunch all you ever get...?

Image:
Sandwich and carrot sticks.

Design format.
Large attention-grabbing headline / sub-head text. Fold in half and mail out in a 6" x 9" non-window envelope (recommended) or fold in thirds and place in a #10 window or non-window envelope.

Item number: IISL-CL-004

Highly trained pros.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Keep your business on the right track...

Image:
Railroad track heading around a colorful curve.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-005

Evolution of business.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Change is relentless...

Image:
Evolution of music media: LP record, cassette, CD, MP3 player.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-006

Nightly anxieties.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Are business insurance worries keeping you awake at night?

Image:
Scared person pulling the sheets up in bed.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-007

Out of business because...



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] What's the worst that could happen if...

Image:
Retail store that has gone out of business, with a revealing sign.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-008

The blues.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] Feeling blue about your business insurance premiums?

Image:
Blue mountains (stylized).

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-009

Turbulent times.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business.

File format:

Word document.

Headline:
[Name of prospect.] How watertight is your business insurance protection?

Image:
Turbulent water; crashing waves.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-010

Up-to-date.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Virtually any small-to-medium sized business that invests in keeping their business assets and training current.

File format:

Word document.

Headline:
[Name of prospect.] Is your business insurance agent as up-to-date as you are?

Image:
1930's manual typewriter sitting next to a modern laptop computer.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-011

Your Business Insurance Bugs Me.



Add to Cart View Cart

Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Business prospects who provide their current policy(s) to an agent or CSR for review.

File format:

Word document.

Headline:
Your insurance bugs me!

Image:
Oversized bug (a really big fly).

Design format.
Attention-grabbing color photo and headline text. Use after reviewing a policy lent to you for comparison purposes. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-CL-033

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