ILLUSTRATIVE INSURANCE SALES LETTERS™
Cross-selling • Account-rounding

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Promote Personal Lines to a Commercial Insured.



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Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Commercial lines insureds who don't have their personal lines with you.

File format:

Word document.

Headline:
Increase Your Leverage.

Image:
Amusing metaphor for leverage: A toy car, a small ruler, and an office stapler (the fulcrum).

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-041

Auto Policy to Homeowners Insureds - Let's Kick Back.



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Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Homeowners insureds who don't have their auto policy with you.

File format:

Word document.

Headline:
Let's kick back and talk about your car insurance.

Image:
Looking down on sneakers and jeans (stylized).

Design format.
Large attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-022

Auto Policy to Homeowners Insureds - It's Not Cool.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Homeowners insureds who don't have their auto policy with you.

File format:

Word document.

Headline:
It's not cool having two insurance agents.

Image:

A pair of really cheap sunglasses.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-023

Auto Policy to Homeowners Insureds - Switch Your Policy.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:
Homeowners insureds who don't have their auto policy with you.

File format:

Word document.

Headline:
See the light.

Image:
Hand on wall light switch (stylized).

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-024

Homeowners Policy to Auto Insureds - It's Beautiful.



Add to Cart View Cart

Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Auto insureds who don't have their homeowners policy with you.

File format:

Word document.

Headline:
It's a beautiful thing when you insure your home and cars with us.

Image:
Gorgeous sunset.

Design format.
Large attention-grabbing headline / sub-head text. Fold in half and mail out in a 6" x 9" non-window envelope (recommended) or fold in thirds and place in a #10 window or non-window envelope.

Item number: IISL-PL-025

Homeowners Policy to Auto Insureds - Insure at a Discount.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Auto insureds who don't have their homeowners policy with you.

File format:

Word document.

Headline:
Here's what we can do for you.

Image:
Woman holding up a sign promoting multi-policy credits.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-026

Homeowners Policy to Auto Insureds - The Perfect Pair.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Auto insureds who don't have their homeowners policy with you.

File format:

Word document.

Headline:
The perfect pair.

Image:
Three pairs of shoes. Two beat up pairs on each end with a stylish pair in the middle.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-027

Fine Arts Floater.



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Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Homeowners who require scheduled fine arts insurance.

File format:

Word document.

Headline:
Picture this: Your fine arts may be inadequately insured.

Image:
Original oil painting of a downtown street.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-028

Flood Insurance.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Homeowners who need flood insurance.

File format:

Word document.

Headline:
We speak flood insurance.

Image:
CSR at desk submerged in water. (Flood effect added with special software.)

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-029

Home-Based Business.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Personal lines insureds who operate home-based businesses.

File format:

Word document.

Headline:
Do you operate a home-based business?

Image:
A person at a computer at home.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-030

Jewelry Floater.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Homeowners who require scheduled jewelry insurance.

File format:

Word document.

Headline:
Wear your jewelry with confidence.

Image:
Attractive selection of jewelry.

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-031

Watercraft Insurance.



Add to Cart View Cart

Single end-user license •
Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Homeowners insureds who own watercraft.

File format:

Word document.

Headline:
There's an ocean of ways to save on your boat insurance.

Image:
Sailboats on the water (stylized).

Design format.
Large attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-039

Umbrella Policy #1.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Home and car owners who need higher liability insurance limits.

File format:

Word document.

Headline:
Cover your assets.

Image:
Umbrella covering a home and car (stylized).

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-032

Umbrella Policy #2.



Add to Cart View Cart

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.

Target:

Home and car owners who need higher liability insurance limits.

File format:

Word document.

Headline:
Your regular auto policy isn't always adequate protection.

Image:
50-year old car accident (stylized).

Design format.
Attention-grabbing color photo and headline text. Fold in half and mail out in a 6" x 9" non-window envelope.

Item number: IISL-PL-040

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