Personal Lines -- If We Talked "Transcripts" • Imaginary News
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If We Talked is a "transcript" of an imaginary conversation between you and a potential P&C insurance buyer.
Imaginary News is a collection of "articles" about umbrella insurance formatted as a one-page newspaper.
Also see Insurance Marketing Blogs. The "3 pages of personal lines blog ideas" contains an imaginary blog of a frustrated car insurance buyer.
If We Talked "Transcript" - Saving on Auto & Home Premiums.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Drivers / homeowners interested in auto and homeowners policy savings.
File format:
Word document.
Headline:
If We Talked. The transcript of an imaginary conversation between you and [name of your agency] about saving on your auto and home policies.
Images:
Person standing next to their car and a picture of an interesting home (both stylized).
Design format.
8.5" x 11" text document. Refer to the Tools2Use blog (social media category) for tips on using these tools on your Facebook wall, LinkedIn, and Twitter.
Note: Two individualized versions (auto and home) for approaching hard to reach prospects can be found in the Personal Lines CSR Sales Tool section.
Item number: CONT-PL-011
If We Talked "Transcript" - Flood Insurance.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Homeowners who need flood insurance.
File format:
Word document.
Headline:
If We Talked. The transcript of an imaginary conversation between you and [name of your agency] about flood insurance.
Image:
House submerged in water. [Flood effect was added with special software.]
Design format.
8.5" x 11" text document. Refer to the Tools2Use blog (social media category) for tips on using these tools on your Facebook wall, LinkedIn, and Twitter.
Note: An individualized version of this tool for approaching hard to reach prospects can be found in the Personal Lines CSR Sales Tool section.
Item number: CONT-PL-012
If We Talked "Transcript" - Umbrella Policy.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Drivers / homeowners interested in increasing their level of liability insurance protection.
File format:
Word document.
Headline:
If We Talked. The transcript of an imaginary conversation between you and [name of your agency] about umbrella insurance.
Image:
House submerged in water. [Flood effect was added with special software.]
Design format.
8.5" x 11" text document. Refer to the Tools2Use blog (social media category) for tips on using these tools on your Facebook wall, LinkedIn, and Twitter.
Note: An individualized version of this tool for approaching hard to reach prospects can be found in the Personal Lines CSR Sales Tool section.
Item number: CONT-PL-013
Imaginary News - An Umbrella Policy "Newsletter."

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Personal lines umbrella prospects.
File format:
Word document.
Headline:
What if you or your family is sued for $1,000,000?
Image:
Stylized headline plus a colorful image of an umbrella covering a home and car.
Design format.
8.5" x 11" text document. Refer to the Tools2Use blog (social media category) for tips on using these tools on your Facebook wall, LinkedIn, and Twitter.
Note: An individualized version of this tool for approaching specific umbrella prospects can be found in the Personal Lines CSR Sales Tool section.
Item number: CONT-PL-014
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