Introductory emails to new prospects.
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INTRODUCTORY EMAIL - Cold intro to any desirable business prospect.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Virtually any commercial prospects that you want to write.
File format:
Word document.
Subject line:
I am a true admirer of [name of prospect's business].
Image:
None.
Design format.
8.5" x 11" text document. Edit, cut and paste in your email software -- then send. Encourages prospect to accept your introductory phone call -- or reply to the email.
Item number: EMAL-CL-001
INTRODUCTORY EMAIL - Cold intro to a new prospect -- in a soft market.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Virtually any commercial prospects that you want to write.
File format:
Word document.
Subject line:
I am a true admirer of [name of prospect's business.
Image:
None.
Design format.
8.5" x 11" text document. Edit, cut and paste in your email software -- then send. Encourages prospect to accept your introductory phone call -- or reply to the email.
Item number: EMAL-CL-002
INTRODUCTORY EMAIL #1 of 3 - Q&A Approach - Umbrellas.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Small-to-medium-sized commercial prospects.
File format:
Word document.
Subject line:
Answers to important business insurance questions - 1 of 3.
Image:
None.
Design format.
8.5" x 11" text document. Edit, cut and paste in your email software -- then send. Informs prospect of the need for ever higher liability protection and suggests a commercial umbrella policy. Use as part of our 3-part Q&A series or modify the text and send out as a single message. The text advises recipients to expect two more Q&A emails in the coming weeks -- and that you will call them after the third Q&A email is sent. They are also invited to contact you if they want to get in touch sooner.
Note: It's expected that many medium-sized firms will already have an umbrella -- so you might want to edit the text to suggest one with respectively high limits.
Item number: EMAL-CL-003
INTRODUCTORY EMAIL #2 of 3 - Q&A Approach - EPLI.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Small-to-medium-sized commercial prospects.
File format:
Word document.
Subject line:
Answers to important business insurance questions - 2 of 3.
Image:
None.
Design format.
8.5" x 11" text document. Edit, cut and paste in your email software -- then send. Informs prospect of the need for protection against certain employment-related lawsuits and suggests an EPLI policy. Use as part of our 3-part Q&A series or modify the text and send out as a single message. The text advises recipients to expect one more Q&A email next week -- and that you will call them after the third and final Q&A email arrives. They are also invited to contact you if they want to get in touch sooner.
Item number: EMAL-CL-004
INTRODUCTORY EMAIL #3 of 3 - Q&A Approach - Earnings Insurance.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Small-to-medium-sized commercial prospects.
File format:
Word document.
Subject line:
Answers to important business insurance questions - 3 of 3.
Image:
None.
Design format.
8.5" x 11" text document. Edit, cut and paste in your email software -- then send. Informs prospect of the need for protection against lost earnings due to a major fire or other covered event and suggests an earnings insurance review. Use as the final part of our 3-part Q&A series or modify the text and send out as a single message. The text advises recipients to expect your call soon. They are also invited to contact you if they so desire.
Item number: EMAL-CL-005
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