Comeback Chronicle • Comeback Cards • Checklists • Letters
Instructions: Click on a bar to explore the tool. Clicking on a new bar closes the old one. An image of each tool and key facts about it are displayed. By clicking a link or bar [below], you agree to our licensing agreement(s) and disclaimer (the "terms of use") in entirety. Click here to read our terms of use.
Comeback Cards with Cover Letter (2 tools).

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former personal lines insureds who recently moved their auto or homeowners policy elsewhere.
File format:
2 Word documents in a single ZIP file.
Headline:
Letter: You are always welcome to return.
Card: I am thinking about taking back my move.
Image:
Letter: None.
Card: Chess pieces in faded background.
Design format.
Letter: 8.5" x 11" page.
Card: 5.5" x 8.5". Prints two to a page.
The cover letter invites the ex-insured to send the "comeback" card to you when they want to discuss buying from you again. Both documents can be quickly edited to reflect the policy type(s) lost.
Item number: LOST-PL-008
Comeback Chronicle with Cover Letter (2 tools).


Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former personal lines insureds (with a sense of humor) who recently moved their auto or homeowners policy elsewhere.
File format:
2 Word documents in a single ZIP file.
Headline:
Comeback Chronicle: [XYZ Agency] anticipates the return of [Gary Goner].
Letter: None.
Image:
Comeback Chronicle: Beach scene (stylized).
Letter: None.
Design format.
Comeback Chronicle: 8.5" x 11" page.
Letter: 8.5" x 11" page.
The "Comeback Chronicle" is a fun, fake newspaper with "articles" (employing colorful headlines and quotes from agency personnel) that impress upon the former insured his or her importance to you. The "articles" can be quickly edited to reflect the policy type(s) lost. The cover letter accompanies the Chronicle, explains the purpose of your mailing, and asks the ex-client to expect your call.
Item number: LOST-PL-011
Checklist - Compare Your New Auto Policy to the One You Canceled.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former auto insureds who recently moved their policy elsewhere.
File format:
Word document.
Headline:
Is your new insurance policy adequate?
Image:
Two colorful toy cars facing each other.
Design format.
8.5" x 11" page. Fill-in comparison table itemizes the details of the policy lost (can be easily edited). Second column leaves space for the ex-insured to enter details on their replacement policy. Built-in "cover letter" Invites your former client to compare their former contract against their new policy and to contact you if any discrepancies appear.
Item number: LOST-PL-006
Checklist - Compare Your New Homeowners Policy to the One You Canceled.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former homeowners insureds who recently moved their policy elsewhere.
File format:
Word document.
Headline:
Is your new insurance policy adequate?
Image:
Large home (stylized).
Design format.
8.5" x 11" page. Fill-in comparison table itemizes the details of the policy lost (can be easily edited). Second column leaves space for the ex-insured to enter detail on their replacement policy. Also includes check-off list for key coverages. Built-in "cover letter" Invites your former client to compare their former contract against their new policy and to contact you if any discrepancies appear.
Item number: LOST-PL-007
Illustrative Resolicitation Letter - Former Insureds.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Ex-personal lines insureds. Sample text is for car insurance, but you can easily change the policy type.
File format:
Word document.
Headline:
Don't be stubborn...
Image:
Donkey (or is it a mule?).
Design format.
8.5" x 11" page. This letter notes that the economy has changed and now is the time to get a new quote from you. The letter can quickly be edited to reflect the policy type lost.
Item number: LOST-PL-009
Illustrative Resolicitation Letter - Past Unsuccessful Quotes.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Prospects who declined a previous quote from you. Sample text is for homeowners insurance, but you can easily change the policy type.
File format:
Word document.
Headline:
Don't be stubborn...
Image:
Donkey (or is it a mule?).
Design format.
8.5" x 11" page. This letter notes that the economy has changed and now is the time to get a new quote from you. The letter can quickly be edited to reflect the policy quote declined.
Item number: LOST-PL-010
Standard Letter - Welcome to Return.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former personal lines insureds who recently moved their auto or homeowners policy elsewhere.
File format:
Word document.
Headline:
You are welcome to return.
Image:
None.
Design format.
8.5" x 11" page. This letter addresses the ex-insured's departure with respect. It advises them that they are welcome to return if they are unhappy with their move. The letter can quickly be edited to reflect the policy type(s) lost.
Item number: LOST-PL-001
Standard Letter - We Miss You.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former personal lines insureds who recently moved their auto or homeowners policy elsewhere.
File format:
Word document.
Headline:
We have missed you since you left.
Image:
None.
Design format.
8.5" x 11" page. Informs ex-insured expect your to call -- or to contact you directly if they prefer. The letter can quickly be edited to reflect the policy type(s) lost.
Item number: LOST-PL-002
Standard Letter - Things Have Changed.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former personal lines insureds who recently moved their auto or homeowners policy elsewhere.
File format:
Word document.
Headline:
Things have changed since you left.
Image:
None.
Design format.
8.5" x 11" page. The letter can quickly be edited to reflect the actual improvements you have made since the person's departure. Informs ex-insured to expect your call -- or to contact you directly by phone or email if they prefer.
Item number: LOST-PL-003
Standard Letter - It's Easy to Come Back.

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former personal lines insureds who recently moved their auto or homeowners policy elsewhere.
File format:
Word document.
Headline:
It's easy to come back to us.
Image:
None.
Design format.
8.5" x 11" page. This letter encourages the ex-insured to return and promotes the "second chance" concept. It can quickly be edited to reflect the policy type(s) lost. Invites ex-insured to call or email a particular person at your office.
Item number: LOST-PL-004
Standard Letter - Are You Satisfied?

Single end-user license • Pricing: $15
Per insurance agency office that wants to use this tool.
Per carrier, agent's group, trainer, etc. that wants to evaluate this tool.
Target:
Former personal lines insureds who recently moved their auto or homeowners policy elsewhere.
File format:
Word document.
Headline:
Are you 100% satisfied with your replacement insurance?
Image:
None.
Design format.
8.5" x 11" page. The letter briefly develops the questionable satisfaction theme expressed in its headline. It can quickly be edited to reflect the policy type(s) lost and invites the ex-insured to call or email a particular person at your office to discuss their potential return.
Item number: LOST-PL-005
Get all 20 tools in this section at special package pricing. Details.
Policy recovery index • Master index