Personal lines • Commercial lines

Standard sales letters contain text-only. They are attractively formatted, with some employing gradient shading for highlighting purposes. Standard format letters are posted for both personal and commercial lines, for a variety of purposes, including a welcome to the agency, cross-selling, and more. Tip: Also see “illustrative” personal and commercial sales letters.
Standard letters »
Personal lines.
Welcome, auto, homeowners, sales postscripts.
Personal lines cross-selling.
Letters to cross-sell auto and homeowners policies.
Commercial lines.
Welcome, cross-selling, workers compensation.
Master index