Regardless of where you reside, you live near a ton of artisan contractors. They include carpenters, electricians, masons, painters, and more. Many are skilled workers who own their own small businesses.

Their coverage requirements vary by specialty, size, and locale, but there are enough constants that carriers and MGAs have developed special liability and package policies for artisans. Some include “easy” underwriting and rating, making the solicitation of eligible contractors excellent training ground for new producers. Artisans are also worth the attention of seasoned agents, as they can distinguish the good risks from the not so good and turn a single sale into a network of possibilities.

Now is a good time to actively solicit contractors, with the economy improving (at least somewhat) in many areas. However, these hard workers seldom appreciate unsolicited sales calls. So employ multiple marketing channels, including digital and traditional media, to attract their interest enough to respond to your contact.

To assist you, we have created over 40 solicitation multi-channel tools in our resource-packed Contractors Center. It features tools that are customized for soliciting the business of a dozen specific types of contractors plus a variety of creative marketing devices that appeal to any contractor. Featured tools include... illustrative sales letters, promotional emails, Facebook wall attachments / publication inserts, and more.

Quick link to the Contractors Center.