Business executives today, especially in small-to-medium-sized firms, are work-weary, fighting hard to stay in operation. They are also frightened, fearing that economic and other events outside of their control, may drag their company under, as has happened to so many others. Help them in their battle to survive with an imaginary “Insurance Flaw Finder“ (IFF).

Our 3-piece "IFF" tool set marries marketing to your insurance proposal. The "insurance flaw finder" is a make believe machine that adds an element of fun to the classic problem-solution approach to sales.

It starts with an illustrative insurance sales letter to entice businesses to let you search for "flaws" (potential problems) in their insurance program -- and progresses to a "flaws found" report that's delivered as part of your proposal presentation (the solution). A sample report and report cover complete the tool set.

A side advantage of the IFF approach is that it requires the business to let you borrow (or view at length) unredacted copies of their current contracts. Without them, the process won't work, since you can't uncover flaws if you aren't permitted to review the subject policies. If a prospect resists showing them to you, politely decline to quote (when legally permitted to do so). He may then accede to your demand, which bodes well for your credibility. But, if you walk away empty-handed, consider yourself fortunate, because it is unlikely that you would have closed the sale. In this way, the IFF serves as a qualifier as well as a marketing / proposal device.

The 3-piece IFF set creatively updates the timeless problem-solution approach to selling. It helps you to attract your prospect's interest and ultimately assists in the close.

Quick link to tool page.