Quick quotes are a staple of our industry. Virtually every jumbo personal lines marketer offers them via the Web and by phone. Local agencies interested in competing for this class of business must similarly offer speed quotes. Still, there are ways to slow down impatient shoppers, including taking a few moments to recap the person’s PC-generated rate printout on a manually completed summary page. Or, you can use an I’ll Switch My Policy If… form. They require prospects to buy on-the-spot, if you meet a list of their pre-agreed quote conditions.

Full-service personal lines prospects function under a different set of requirements. These individuals appreciate the difference between price and value. A tailored, well thought out personal lines proposal, delivered face-to-face (or discussed voice-to-voice), is the way to go. To help, we have designed 10 personal lines proposal elements you can use... Read More...

Social media is the cover term for the hottest marketing communication tools of today. They include such popular Web 2.0 networking sites as Facebook, LinkedIn, and Twitter. These new tools are exciting and used by millions. They enable interactive communities and conversations among members, which you can entertain and influence through effective insurance marketing... Read More...

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We recognize that you are busy pros who are here looking for new ways to grow your book of business. To help you to accomplish this, we began this blog. In it, we’ll suggest practical tips for your consideration. Keep in mind that the marketing and sales tools that we blog about are original creations and available exclusively from Agency Ideas®. When your agency grows, it’s not just good for you, it’s also good for your carriers, community, and us!