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INVITE YOUR HO INSURANCE PROSPECTS TO "TRADE UP" THEIR CURRENT POLICY
Target the better neighborhoods and offer homeowners the opportunity to "trade up" their existing HO policy to a top-of-the-line contract. Use this concept in your agency’s marketing to establish that a prospect can do much better in protecting their home. The phrase, trade-up, is seldom used in P&C insurance and will attract interest from parties concerned about better insuring their home against loss.
Illustrate the main coverage advantages of your best high-valued homeowners policy vs. the prospect's contract (frequently a standard HO-3 or less) on a comparison checklist. Specify your coverage features, but ask your prospect to check off how he or she is insured. This approach actively involves interested prospects and can help to initiate telephone, email, or in-person discussions with potential insureds.
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The ideas and tools in this section may not be applicable to your particular operation or locale. The webmaster and publisher are not responsible for any actions resulting from the use of these tools or for any ideas or tips, presented on this Web site, that are acted upon. The webmaster / publisher always recommends that you adhere to all applicable insurance, privacy, and other relevant laws and regulations. Check with your legal, accounting, and E&O advisors before using any idea or tool posted on this site.
