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FOR IMMEDIATE RELEASE

Contact:

Alan Shulman, CPCU
Agency Ideas®
PO Box 3099   Cary, NC  27519-3099  USA
1-800-724-1435 (US & Canada)
Fax: 1-800-370-9551 (US & Canada)
 

Introducing 1001 Agency Ideas™ Volume Two:
New Book and CD Provides Sales & Marketing Ideas and Tools for P&C Agencies.

[Cary, NC]  Agency Ideas® sales & marketing newsletter is pleased to announce the publication of a second volume in the growing 1001 Agency Ideas™ series of books and CDs.  The first volume was, and continues to be, a bestselling P&C agency and company resource.  Its many readers have demanded a second book of sales, marketing, and management agency ideas, but this time with a special focus on insurance advertising, direct mail, and the Internet, complete with illustrated examples.  1001 Agency Ideas™ Volume Two provides this, and more, in its 130 pages.  The book contains over 100 specific ads and marketing tools, plus a considerable collection of fresh growth ideas that readers can use to develop new business.

"Principals, managers, producers, and carriers need new and proven approaches to increase consumer and business demand for their services, to retain more business, and to sell more effectively," advises the book’s author / editor, Alan Shulman, CPCU, publisher of Agency Ideas® newsletter.  "The 1001 series provides more than enough fresh ideas and how-to tools to get everyone actively involved in doing their job better. These books and CDs make Agency Ideas’ direct, to-the-point approach to marketing and selling insurance, accessible and affordable to everyone in the P&C industry."

To help agents to convert many of the book's ideas into profitable agency action, an optional Agency Ideas® Action Templates™ CD-ROM for Volume Two has been published, along with the book.  It contains over 100 easy-to-edit / ready-to-use templates, mainly for use with Microsoft® Publisher.  With it, users can print or mail merge custom advertising, marketing, and sales tools with ease.  The CD is an important companion, as it eliminates the need to spend hours or days recreating ideas from book, from scratch.

The new book and companion CD-ROM, continues the tradition of gathering an updated library of many top ideas and tools from Agency Ideas® sales & marketing newsletter.  The books also contain original content, not previously published.  The 110-page 1001 Agency Ideas™ Volume One, initially published in 1997, was recently updated in a new 2003 edition.  Like Volume Two, it also has its own optional Agency Ideas® Action Templates™ CD.

A preview of the contents of the 1001 books and CDs can be viewed online at www.agencyideas.com/1001.htm.


The 1001 Agency Ideas™ book and CD series are from the publishers of Agency Ideas®, an independent subscription-only sales and marketing [print] newsletter that is subscribed to by thousands of growth-minded P&C agents and brokers.  It has been continuously published since 1990. The Agency Ideas® website is located at www.agencyideas.com.

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