PRESS RELEASE »
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FOR IMMEDIATE RELEASE

Contact:

Alan L. Shulman, CPCU
Agency Ideas®
PO Box 3099   Cary, NC  27519-3099  USA
1-800-724-1435 (US & Canada)
Fax: 1-800-370-9551 (US & Canada)

Agency Ideas® launches redesigned sales & marketing Web site for P&C insurance agencies


[Cary, NC]  Agency Ideas® sales & marketing newsletter is pleased to announce the comprehensive redesign of it’s flagship website: www.agencyideas.com.

“The site is now organized into sections: Sales & Marketing, Cross-Selling, and Producer Management.  Each area contains an innovative collection of resources to advance the growth of property and casualty insurance agencies,” advises Alan Shulman, CPCU, publisher of Agency Ideas®.  “Each business development tool on this website was developed internally,” Shulman continues,” making the contents of this extensive site unique to the industry.”

The vast Free Ideas Section, one of the most trafficked areas on the site, has been expanded for the benefit of P&C visitors. The Agency Idea-of-the-Week™ and Sales Objection Bank™ postings have been completely updated for ease of reference and use. The “bank” is used by agents and managers to better understand and overcome sales objections that are common in P&C sales.  Visitor participation is encouraged.  A new series of Q&As have been added.  And surfers can download a complete issue of Agency Ideas® newsletter, as well as many other informative samples.

There is also an exclusive, password-protected, Subscribers-Only Area for paid subscribers to Agency Ideas® newsletter.  Readers can download pre-designed sales, marketing, and management tools -- including ads, postcards, web pages, software, and more.  Each tool was created for use in conjunction with an original article presented in the newsletter.  This private section also provides a wealth of other resources for subscribers, including the ability to ask Agency Ideas® for specific sales and marketing advice.

The newly launched website also includes illustrative information on the complete family of Agency Ideas® sales, cross-selling, and producer management publications.  Prominent among them are the bestselling 1001 Agency Ideas™ book, Cross-Sell Flip-Charts™, and the newly released Hiring & Managing Inexperienced Producers™ CD-ROM.

Agency Ideas® is an independent subscription-only sales & marketing newsletter that is subscribed to by thousands of growth-minded U.S. agents and Canadian brokers.  It has been continuously published since 1990. The Agency Ideas® Web site is located at www.agencyideas.com.

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